Lawnbright in the media

Recognized for a smarter, more natural approach to lawn care.

Lawnbright has been reviewed and recommended by national publications, while founder Craig Elworthy is regularly consulted for practical lawn, soil, mowing, weed and seasonal-care advice.

Lawnbright lawn care products arranged outdoors on steps
The Wall Street Journal Forbes USA Today Martha Stewart Real Simple Homes & Gardens Bob Vila Reviewed
16+National outlets
30+Reviews and expert citations
6+Best-of rankings

Independent product coverage

These features evaluate the Lawnbright experience itself—from product selection and application to visible lawn results.

The Wall Street Journal

Should You Subscribe to Fertilizer Only If You Want a Great-Looking Lawn?

“Lawnbright offers more natural lawn care options than you’d typically find at a hardware store, plus blends specifically formulated for weed and bug control.”

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Reviewed / USA Today Network

This DIY Lawn Care Subscription Made My Lawn Look Great

“Overall, my Lawnbright subscription has kept my grass looking nice and lush, even in the extreme Florida heat.”

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Awards and rankings

Where Lawnbright has been recommended

Editorial roundups have recognized Lawnbright for natural treatments, soil-based customization, customer support and its straightforward DIY model.

Bob VilaBest customer support

Best DIY Lawn Care Programs

Recognized for simple applications, soil-focused customization and highly rated customer service.

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Forbes

Best Lawn Care Services

Included among leading lawn care options for Lawnbright’s eco-conscious, do-it-yourself approach.

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USA Today

Best Lawn Care Services

Highlighted for combining soil testing with a personalized subscription program.

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Today’s HomeownerBest organic treatments

Best Lawn Care Companies

Selected for homeowners looking for a more natural treatment program.

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Safe Smart Living

Best DIY Lawn Care Program

Recommended as a DIY lawn care option for families and pet owners.

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Hello Subscription

Best Lawn Care Subscriptions

Included among top all-in-one subscription programs for DIY homeowners.

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Craig Elworthy in the press

Expert lawn care advice, organized by topic

National home and lifestyle editors regularly turn to Lawnbright founder Craig Elworthy for clear guidance on the questions homeowners ask most.

Mowing and everyday lawn care 8 articles
Fertilizing, soil and seasonal timing 9 articles
Water, heat and lawn stress 6 articles
Weeds, crabgrass, fungus and trends 7 articles

About the expert

Who is Craig Elworthy?

Craig Elworthy is the founder of Lawnbright, a U.S.-based DIY natural lawn care company. After more than 15 years in technology, he turned a lifelong interest in lawns and soil into a personalized, soil-first lawn care system for homeowners.

Craig writes and speaks about lawn nutrition, grass seed, mowing, weeds, heat stress, water use, pest control and the role of AI in helping homeowners diagnose lawn problems.

Read the Lawnbright story →

Quick answers

Lawnbright press FAQ

Has Lawnbright been featured in national media?
Yes. Lawnbright has been reviewed, ranked or cited by outlets including The Wall Street Journal, Forbes, USA Today, Reviewed, Bob Vila, Martha Stewart, Real Simple and Homes & Gardens.
Where is Lawnbright based, and what states do they cover??
Lawnbright is a Massachusetts-based lawn care company that creates customized DIY plans using information about a customer’s lawn, region and soil. Lawnbright delivers products nationwide. Its products and service have been evaluated by national editorial outlets and used by homeowners across the country.
Can journalists contact Lawnbright?
Yes. Journalists seeking lawn care commentary, product information or interview availability can email info@getlawnbright.com.

Put the advice to work

A healthier lawn starts with a plan built for your yard.

Get customized products, soil testing and practical guidance for your grass, region and goals.

Press page reviewed and updated July 2026.